I don't usually buy anything of significance without reading some reviews and I don't think I'm unique as a consumer. When purchasing a "product," I believe you can place more significance on consumer reviews that detail how the product actually performed compared to the claims of the company who manufactured it. If the consumer also comments on the customer service they received from the manufacturer when a problem arose, that's a bonus. In my opinion, purchasing pet insurance demands a different approach. Technically, the "pet insurance policy" (terms and conditions) is a pet insurance company's "product." But reviews are usually... Read more →